When I started this business a little more than a year ago, I did something I knew was going to be a long hike in the woods and an uphill battle—I started new social media accounts. Specifically Instagram and Twitter. Don’t get me wrong, it’s not something that was foreign to me. In fact, I actually love creating content and engaging with others via this crazy world we call the web. In past lives I’ve lived through and retired many accounts. I dreaded the new creations because I knew the path to building authentic numbers, both in “followers” and “likes,” was going to be exhausting and difficult.
I found myself having existential crises at midnight over the meaning of social media for creatives and business in this day and age. With ever-changing algorithms, each post, no matter the time or day, felt like waiting for hearts to fall from a tree. “Big hearts… Biiiiiiig hearts. Come on…!”
And finally, one day, I came across this quote by Andy Warhol that helped me bring my heart home again, instead of trying to harvest them:
“Don't think about making art, just get it done. Let everyone else decide if it's good or bad, whether they love it or hate it. While they are deciding, make even more art.”
And one day, instead of having existential dread at midnight about social media, I drew this silly picture instead and posted it for the world to see before I went to bed:
When I woke up, hearts hit me over the head out of nowhere, like no other. To this day, I don’t know what happened that night—perhaps a blip in the Instagram algorithm. Whatever it was couldn’t be chased or climbed.
So, I’ve come to hold close that there’s a value to the smallest connections, the quietest connections, and the ones that feel real. It’s not about the quest for quantity. It’s about how loud you let your heart beat and let it be heard.